We’ve been taught that choice is always a good thing. And the more things we get to choose from, the better – right?! You may be surprised at the research.
Now put yourself into the audience’s seat. A presenter in a sales presentation or an internal department meeting has a number of different product or implementation solutions for you to consider. But do all the choices actually move the decision making process along more quickly?
Well the research is in… more choices often slow down or stop the decision-making process altogether! Check out this podcast to gain some valuable insight into offering options in a presentation while still moving audiences to important action.