Ok… these important opportunities for communicating value may not always occur in an elevator, but they do happen frequently. In the airport – in the line at the store – or at a conference, the time will come sooner or later when someone (who could be important to you and your company) asks THE question…. “so, what do you do?” You have just a moment to distill down the value you or your company bring to the table into just a few opportune moments. You need one succinct set of thoughts that stick in their mind. Would you get stuck? This simple 3-step model will help you refine a succinct 30-second message that helps your prospect “get” your important message.