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Leadership Communication in Tough Times header image

Helping leaders bring their very best to the worst of situations

There are simply times when bullet points don't matter much to people. They just want to believe in you, the organization and the messages you bring during challenging times. Sadly, many leaders will struggle in those critical moments to be a powerful conduit for reassurance and hope. But it doesn't have to be that way.

Group Size
Onsite 1-1 coaching
Duration
Customizable

Description

During these coaching sessions, your executive’s personal coach will work hand-in-hand with your organization’s internal communication teams to first, forge a message that isn’t simply lines in a script or bullets on a PowerPoint slide, but a message that communicates with humanity and clarity.

Then we help the executive prepare for the specific conduit of communication. Whether face-to-face presentations or virtual communication, this is where the “how” we communicate truly matters. We help the executive identify specific body language ‘tells’ that often betray the anxiety of the moment or uncertainty of a plan. And through videotaped coaching, start to replace those unintended messages with ones that better communicate trust, believability and clarity.

Face-to-face presentations

Nothing is more personal or vulnerable then having your senior executive standing up in front of your employees or partners when tough things need to be communicated. In those moments, there’s no safety net and decades-old habits will try to undermine even the best scripted message. Distinction coaching can help your leaders prepare more effectively when there is absolutely no place to hide.

Virtual presentations

When executives can’t be standing in front of every employee and must use virtual channels, the moment can instantly feel much less personal. Important messages can feel sanitized and overly produced. These times require calm compassion – even from executives who may feel more comfortable with a spreadsheet than a heartfelt interaction.

Important coaching takeaways

  • Identify the nervous ‘tells’ that undermine messages
  • Work on specific eye engagement skills that build a foundation of trust
  • Practice vocal delivery techniques that slow the leader down and allow their audience to process every important word.
  • Take the nervous hand habits and replace them with less defensive and more open body language.
  • Work on essential opening and closing messaging moments. Those are things people often remember most.
  • Better understand how to come alongside their audiences through the vehicle of personal story.
  • Learn the important skill of creating ‘moments’ – those times when the words stop and the messages can go deep into hearts and minds.
  • Partner to create visuals that don’t distract from your messages.
  • Work with technical and internal communication teams to maximize impact.

Note: Although there are numerous cross-over skills, we are not a press and media consulting company.


Giving back in 2020: Distinction Communication annually donates 10% of our corporate profits. In 2020, we have identified a portion of our profits for local food banks as our designated non-profits.

Get a quote or contact us for more information.

Training Options

Group Training

If you’re looking for a cost-effective way to train teams and small groups, this is it. Attendees get personalized videotaped feedback in a highly-engaging and safe learning environment.

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One-On-One Coaching

Designed for leaders or event speakers that need more personalized coaching in a confidential, supportive and customized environment.

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Virtual Coaching

Don’t have the time or budget for onsite coaching? These unique virtual training options give you access to accelerated presentation training when and how you want it.

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